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Who is Rick F. van der Lans?

Rick van der Lans is a highly-respected independent analyst, consultant, author, and internationally acclaimed lecturer specializing in data architectures, data warehousing, business intelligence, big data, data virtualization, and database technology. He works for R20/Consultancy, which he founded in 1987.

In 2018 he was selected the sixth most influential BI analyst worldwide by

Seminars and Events: He has presented countless seminars, webinars, and keynotes at industry-leading conferences. For many years, he served as the chairman of the annual European Enterprise Data and Business Intelligence Conference in London and the annual Data Warehousing and Business Intelligence Summit in The Netherlands. Check here for a full list of his upcoming events.

He presents seminars, keynotes, and inhouse sessions on the following topics:

  • Modern data architectures
  • Big data and analytics
  • Data virtualization
  • The logical data warehouse
  • Data warehousing and business intelligence

Consultancy: Rick helps clients worldwide to design their data warehouse, big data, business intelligence, and streaming architectures and solutions and assists them with selecting the right products. He has been influential in introducing the new logical data warehouse architecture worldwide which helps organizations to develop more agile business intelligence systems. He introduced the business intelligence architecture called the Data Delivery Platform in 2009 in a number of articles all published at

Axians Business Analytics Laren: He is ambassador of Axians Business Analytics Laren (formerly Kadenza), an international consultancy company specializing in business intelligence, data management, big data, data warehousing, data virtualization, and analytics. In this parttime role, Rick works closely together with the consultants in many projects. Their joint experiences and insights are shared in seminars, webinars, blogs, and whitepapers.

Books: He is  the author of several books on computing. Some of these books are available in different languages. Books such as the popular Introduction to SQL is available in English, Dutch, Italian, Chinese, and German and is sold worldwide.He was the author of the first available book on SQL, entitled including Introduction to SQL, which has been translated into several languages with more than 100,000 copies sold. More recently, he published two books on Data Virtualization: Selected Writings and Data Virtualization for Business Intelligence Systems.

He has written the following books:


Articles and Blogs: Over the years, Rick has written hundreds of articles and blogs for newspapers and websites. Blogs have been published for the following websites:

  • B-eye-Network

Whitepapers: He has authored many educational and popular white papers for a long list of vendors, including Actian, Cisco, Denodo Technologies, Embarcadero, fraXses, Inergy, Informatica, Information Builders, MapR Technologies, RedHat, Rocket Software, Stonebond, TIBCO Software, Talend, and Teradata.

BBBT: Rick is one of the early members of the BBBT (Boulder Business Intelligence Brain Trust) whose mission it is to leverage business intelligence for industry vendors, for its members, who are independent analysts and experts, and for its subscribers, who are practitioners.

ISO SQL: For seven years he was a member of the international standardization committee for SQL.