The Website of Rick F. van der Lans

Scheduled EventsEvent outlinesBooksWhitepapersWebinarsArticlesContact UsRick F van der Lans


Scheduled Events 
Event outlines 
Contact Us 
Rick F van der Lans 


Rick F. van der Lans is an independent analyst, consultant, speaker, and author. He specializes in Data Warehousing, Business Intelligence, Big Data, and Database Technology



+31 70 3978466





Upcoming Events in English


 February 12-16, 2017: TDWI Conference, Las Vegas by TDWI

 April 10-11, 2017: The Logical Data Warehouse: Design, Architecture, and Technology, Rome, by Technology Transfer

 April 12-13, 2017: Incorporating Big Data, Hadoop and NoSQL in Business Intelligence Systems and Data Warehouses, Rome, by Technology Transfer


For a full list of upcoming and past events, click here.


Upcoming Events in Dutch


December 7, 2016: Hadoop en NoSQL: de Technologie voor Big DataHilversum, Adept Events

Januari 19, 2017: Open Line Expert Meetup: Haal meer waarde uit je (big) data met datavirtualisatie!, Maastricht, Open Line, Cisco en Centennium

Februari 22-23, 2017: Het Logische Datawarehouse: Architectuur, Ontwerp en Technologie, Brussel, IT Works

 Maart 28-29, 2017: Data Warehousing & BI Summit, Amsterdam, Adept Events


Articles and Blogs


 The Big BI Dilemma, November 2016 

 The Logical Data Warehouse Architecture is Tolerant to Change, November 2016 

 The Need for Flexible, Bi-Modal Data Warehouse Architectures, November 2016 

 The Roots of the Logical Data Warehouse Architecture, November 2016 

 The Logical Data Warehouse Architecture is Not the Same as Data Virtualization, October 2016 

 Data Virtualization is Not the Same as Data Federation, October 2016 

 The Big BI Dilemma, October 2016 

 Interview with Rick van der Lans: New Technologies Complementing Traditional BI, September 2016 

 Analysts and Data Scientists Need SQL-on-Everything, December 2015

 Big Data Myth 4: Big Data is Unstructured Data, October 2015

 Big Data Myth 3: Big Data is Too Big for SQL, October 2015

 It's Time for the Logical Data Warehouse, October 2015

 Big Data Myth 2: Analytics Requires Big Data, September 2015

 Big Data Myth 1: Big Data is the Goal, September 2015

 Convergence of Data Virtualization Servers and SQL-on-Hadoop Engines?, July 2015

 The Data Strategy is the Puzzle, June 2015

 The Next Stage of Hadoop and Big Data is all About Simplification, June 2015

 How Self-Service BI is Changing Data Modeling, April 2015

 Polyglot Persistence and Future Integration Costs, March 2015

 Data Virtualization and Data Vault: Double Agility, March 2015

 Interview on Big Data Benefits, February 2015

 The Wondrous World of Data, December 2014

 Big Data Warehouses Require Hybrid Data Storage, November 2014

 Self-Service Software Missing from Operational BI Picture, October 2014

 Snowflake is a New SQL Database Server for the Cloud, October 2014

 QueryGrid is New Data Federation Technology by Teradata, October 2014

 Pneuron is a Platform for Distributed Analytics, October 2014

 Drowning in Data Lakes and Data Reservoirs, May 2014

 Explore and Discover Hidden Opportunities, May 2014


Articles in Dutch


 Data strategie is de puzzel, Februari 2016

 Het is tijd  voor het logical data warehouse, November 2015

 Is het topmanagement klaar voor het gevecht om big data?, Juli 2015

 Interview: 6 vragen over Big Data, Februari 2014


For a full list of articles, click here


Published Whitepapers


Developing a Bi-Modal Logical Data Warehouse Architecture Using Data Virtualization, September 2016 

Designing a Logical Data Warehouse, February 2016 

Designing a Data Virtualization Environment; A Step-By-Step Approach, January 2016 

SQL Syntax for Apache Drill; Using SQL for SQL-on-Everything Engine, December 2015 

How Drill Enriches Self-Service Analytics; The Added Value of a SQL-on-Everything Engine, November 2015

Strengthening Self-Service Analytics With Data Preparation and Data Virtualization, September 2015

Agile Data Modeling: Not an Option: but Essential, April 2015

Streamlining Self-Service BI with Data Virtualization and a Business Directory, March 2015

Behind the Scenes of a BICC in the Cloud, March 2015

Investigative Analytics using Xurmo's Hadoop-based Platform, February 2015

Migrating to Virtual Data Marts using Data Virtualization, January 2015

Transparently Offloading Data Warehouse Data to Hadoop using Data Virtualization, November 2014

Self-Service Operational BI for SAP, August 2014

The New Generation of Self-Service BI, August 2014

Data Vault and Data Virtualization; Double Agility, August 2014 

Enriching Big Data with Mainframe Data Using Data Virtualization, July 2014

Making Mainframe Data Available for the Entire Organization with Data Virtualization, July 2014

SQL-on-Hadoop Engines Explained, May 2014

Re-think Data Integration: Delivering Agile BI Systems With Data Virtualization, March 2014


For a full list of whitepapers, click here.


Available Webinars and Videos


Data Quality and Governance in a Data-Obsessed World 

The Five Big Myths of Big Data at the Big Data Expo in The Netherlands

The Five Big Myths of Big Data

Big Data and the Dutch Tax Office (in Dutch)

Big Data + Enterprise Data = Big Information

2015 Tech Trends That Will Lead to Pervasive Data Analytics

Data Virtualization: Unleashing The Full Value of Big Data

Interview Data Virtualization Day 2013, New York

New Rules for Enterprise Integration

Lecture Series of five prerecorded sessions on Agile Data Integration for Business Intelligence

Claudia Imhoff interviews Rick van der Lans on Data Virtualization in BI Architectures

Claudia Imhoff interviews Rick van der Lans on Getting Started with Data Virtualization

Data Virtualization Day 2012: Presentation Highlight from Rick van der Lans and Wayne Eckerson

Short Introduction to Data Virtualization

BI Agility and Data Virtualization

Bridging the Gap: SQL and MapReduce for Big Analytics


For a full list of webinars and videos, click here.



The Data Delivery Platform


He is the author of a series of articles on the Data Delivery Platform, a new and flexible architecture for developing business intelligence systems.


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